Introduction
Welcome to the Royal Peacock Opal Mines website. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, book a stay, purchase items from our gift shop, or interact with our advertisements on platforms like Facebook and Instagram.
By using our website or services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
a. Information You Provide Directly
We may collect personal information that you voluntarily provide when you:
- Make a reservation for digging, lodging, or camping
- Purchase items from our Gift Shop or inquire about mail orders
- Sign up for newsletters or updates
- Contact us via email, phone, or our website contact form
This information may include your name, email address, phone number, mailing address, and payment information.
b. Automatically Collected Information
When you visit our website, we and our third-party partners may automatically collect:
- Browser type and version
- Device type and operating system
- IP address and approximate geographic location
- Pages visited, time spent on pages, and links clicked
- Referring website or source
c. Information from Facebook and Meta Technologies
We use Meta Pixel (also known as the Facebook Pixel) on our website. The Meta Pixel is a piece of code that allows us to measure the effectiveness of our Facebook and Instagram advertising campaigns. Through the Meta Pixel, Meta may collect:
- Pages you visit on our website
- Actions you take (e.g., clicking a “Book A Site” button or visiting the gift shop page)
- Your IP address and browser information
- Information about your Facebook account activity, if you are logged into Facebook
This data helps us understand how users interact with our website after seeing or clicking our Facebook and Instagram ads, and allows us to show you more relevant ads on those platforms.
2. How We Use Your Information
We use the information we collect to:
- Process and manage your reservations for the RV park, camping, and furnished lodgings
- Process transactions and orders from our Gift Shop
- Communicate with you regarding your visit, seasonal updates (such as opening dates), or changes to our services
- Improve our website and customer service
- Measure and analyze the performance of our Facebook and Instagram advertising campaigns
- Create and deliver targeted ads to people who have visited our website or are similar to our existing customers (via Facebook Custom Audiences and Lookalike Audiences)
- Understand which of our ads lead to bookings, purchases, or other actions on our site
3. Facebook Advertising & Meta Pixel
How We Use Facebook Ads
Royal Peacock Opal Mines runs advertising campaigns on Facebook and Instagram, which are owned by Meta Platforms, Inc. We use the data collected via the Meta Pixel to:
- Retarget visitors to our website with relevant ads on Facebook and Instagram
- Build Custom Audiences of website visitors to show ads to people who have already shown interest in our business
- Create Lookalike Audiences to find new potential customers who share characteristics with our existing visitors
- Track conversions (e.g., reservation completions, gift shop purchases) to measure ad performance
Your Choices Regarding Facebook Advertising
You have several options to control how your data is used for Facebook advertising:
- Ad Preferences: Visit your Facebook Ad Preferences at facebook.com/ads/preferences to control the types of ads you see.
- Opt Out of Off-Facebook Activity: Visit facebook.com/off-facebook-activity to review and clear the activity Meta receives from websites and apps like ours, and to limit how that data is used for ads.
- Digital Advertising Alliance: Visit optout.aboutads.info to opt out of interest-based advertising from participating companies.
- Your device settings may also allow you to limit ad tracking through your mobile operating system.
Meta’s Data Practices
Meta Platforms, Inc. has its own privacy policy governing how it collects and uses data. We encourage you to review Meta’s Data Policy at facebook.com/policy.php for more information on how Meta handles data collected through its pixels and advertising tools.
4. Payment Information
We accept cash and major credit cards. Please note that there is a fee to use credit cards. We do not store your credit card information on our servers; payment transactions are processed through secure third-party payment gateways.
5. Cookies and Tracking Technologies
Like most websites, we may use cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. Cookies we or our partners may use include:
- Essential Cookies: Required for the website to function properly (e.g., reservation booking systems).
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Advertising Cookies: Used by Meta (Facebook Pixel) and other advertising platforms to measure ad performance and deliver targeted advertising.
You can choose to disable cookies through your browser settings, though this may affect some website functionality. Please note that disabling cookies may not fully prevent Meta Pixel from collecting data if you are logged into Facebook.
6. Third-Party Sharing
We do not sell or rent your personal information to third parties. We may share information in the following circumstances:
- Service Providers: With trusted vendors who assist us in operating our website, processing payments, or conducting our business, provided they agree to keep this information confidential.
- Advertising Partners: With Meta Platforms, Inc. as described in Section 3 above, for the purpose of running and measuring our Facebook and Instagram advertising campaigns.
- Legal Requirements: We may disclose information if required to do so by law or in response to valid legal requests.
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Meta Pixel data is subject to Meta’s own data retention policies.
8. Children’s Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately at the information below.
9. Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information, including the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time by contacting us or following the unsubscribe instructions in any email we send
To exercise any of these rights, please contact us using the information in Section 10.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: Opals@RoyalPeacock.com
- Phone: 775-941-0374
- Mail: PO BOX 150, Orovada, NV 89425
- Website: royalpeacock.com
© 2025 Royal Peacock Opal Mines. All rights reserved.
